From his site
Audiovisual poetry or Commercial Salad of Images?- Perspective on Music Video Analysis
Music video is a many-faceted multi-discursive phenomenon. Some generally acknowledged "facts" about music video are that ...
i) music videos communicate through TV-screen and TV-speakers
ii) music videos are a form of low-brow popular culture
iii) the reception of music videos depends on the beholder (music video may be beautiful or ugly, art or trash, etc.).
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