INDIE ROCK MV #2: Arctic Monkey's One For The Road

POSSIBLE POINTS OF INFLUENCE

• The quick cuts to the beat 
• The black + white, but I want to mix it with colour
• The tractor

Also the thumbnail of the video

ACT: Arctic Monkeys
TRACK: One For The Road
ALBUM: AM
YEAR: 2013
GENRE: (Indie) Rock
DIRECTOR: Focus Creeps
LABEL:  Domino (indie, but distributed by ADA, which is owned by Warner)
SINGLE?: Yes, 4th single, released 3 months after album
                      released with a B-Side, "You're So Dark"

BACKGROUND/CONTEXT

• Their most commercially successful album
• Working with their stalwart director, Focus Creeps
• 
  

PERFORMANCE, NARRATIVE OR CONCEPT?

Often you'll see a cross-cutting between performance and concept, with the band playing men in suits and later going into band performance modes. There are mysterious women and quirky vehicles.

EXTRA SOUND:

No extra sounds

TITLES:
The jacket acts as a diegetic title.

Opening shot starts with an extreme longshot,
but the low key lighting could downsize it as an establishing 

In the first 10 secs the camera has zoomed in,
and hallway through the woman turns so the title is
clearly seen on the jacket

NARRATIVE ENIGMA:

Withholding information from the audience, which we get in the opening sequence as mention before, and who these female characters are remains ambiguous.

RELATIONSHIP BETWEEN LYRICS AND VISUALS:
"One For The Road", vehicles travelling down the road.

RELATIONSHIP BETWEEN SOUND AND VISUALS:
Quick takes introducing each member, with the lead singer saved till last.
*Insert GIF*

GENRE SIGNIFIERS:
Genres include rock (heavy metal, punk, indie) pop, jazz. 

INTERTEXTUAL REFERENCES:
...

OTHER NARRATIVE THEORY:
Todorov, Propp, Levi-Strauss? 

BRANDING:
Do we see the album sleeve hidden somewhere? Are they wearing costumes they will wear on live shows? Or other elements like the money bills in Kraftklub's 500 K.

HIERARCHY OF THE BAND
In terms of proxemics Alex Turner is infant of his, and he is the one following Andrew Goodwin's notion of looking, looking directly at the audience while 

REPRESENTATION:
Not heavy sexualisation but the Male Gaze can still be said to have been applied here.

AUDIENCE REPRESENTED/TARGETED:
The band still look attractive to a female teen audience, so there is the potential still of continuing to market their audience, something which older bands today like Depeche Mode and U2 can't do, and this ageism will eventually reach the Monkeys as it does all boybands.