DISTRIBUTION - MV Marketing

Online article from XXL. Music Videos don't get the same amount of press coverage as film and TV, but do get some online coverage, which is a form of marketing as well.

Fresh off one video shoot and on to the next one, Kendrick Lamar and Rihanna recently shot the visual for their collab, “Loyalty,” off K. Dot’s latest album, Damn.Footage from the shoot has made its way to the internet, and it doesn’t reveal a whole lot about the upcoming visual. It does show some scantily clad women in a room lit by red light. They sensually move around in a group while cameras record their actions and “Loyalty” blares through the speakers.“Loyalty” is the third single of Kendrick’s platinum album, following “Humble” and “DNA.” The TDE rapper talked about working with the Bad Gal during an interview with Zane Lowe back in April. “I’ve always wanted to work with Rihanna,” he told Lowe. “I love everything about her, her artistry, how she represents women to not only be themselves but to express themselves the way she expresses herself through music and how she carries herself. I love everything about her, so I always wanted to work with her. I did the record and immediately, her name popped up. Reached out, we locked in a studio, and made it happen.”Most of Rihanna’s hip-hop collabs in the past have been nothing short of smashes, including Eminem’s “Monster,” Jay Z’s “Run This Town,” Future’s “Loveeee Song,” and T.I.’s “Live Your Life.” Basically, if you can get RiRi on a rap record, issa hit.It was recently confirmed that she will be on the new DJ Khaled album, Grateful. It appears she will be on a song alongside Bryson Tiller. They shot the video for that track earlier this week.Check out footage from the “Loyalty” shoot below.#INFO: Le clip #LOYALTY (Kendrick Lamar feat. Rihanna) a été filmé hier.  pic.twitter.com/k32pk8RgGU— RIHANNA NOW (@RihannaNowFR) June 10, 2017

Read More: Kendrick Lamar and Rihanna Shoot 'Loyalty' Video - XXL | http://www.xxlmag.com/news/2017/06/kendrick-lamar-rihanna-shoot-loyalty-video/?trackback=tsmclip

Article on the 13th June 2017.
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In a recent interview with Zane Lowe, Lamar professed his admiration for Rihanna – “I love everything about her. Her artistry, how she represents women to not only be themselves, but to express themselves the way she expresses herself through music, and how she carries herself. I love everything about her, so I always wanted to work with her.”
Kendrick Lamar is currently on tour across the U.S, in support of his new album, with Travis Scott and D.R.A.M. Aside from DAMN., Kendrick Lamar features on SZA’s debut full length CTRL on “Doves in the Wind,” one of our best tracks of the week. He also jumped on the official remix of Future’s “Mask Off.”